Holiday Events: Diversions or Disruptions?

Holiday events in MMOs are fun little diversions. They give us an excuse to revisit older, usually low level zones, do something light and silly, and get some cool cosmetics. A lot of games use these as a way to get people back into their game, and it often works. For instance, every May the Fourth, I log back into SWTOR to pick up that year’s recolored astromech droid. If not for that event, I probably would have gone years at a time without logging in, and, of course, once I’ve gone to all of the trouble of patching, I usually poke around in the game to see what’s new.

But lately I’ve noticed a pattern of holiday events having the opposite effect on me. They disrupt the gameplay routine by taking me out of the zone I was working on, taking up a good chunk of my playtime, and making it urgent that I do my daily holiday quests, because if I don’t, they’ll be gone before I get all of the stuff I want. I think every time I’ve wandered away from LotRO has been right after a holiday event. I know I haven’t been back to SWTOR since I binged all of the content to get that XP boosting armor from the Dark vs Light event. And I’m sure I could think of many other examples.

I’m not alone, either. Just as I was thinking about this, Ben (aka Braxwolf) over at Massively OP wrote about ESO’s recent rash of events and its “more is better” attitudes toward festivals. Go read it now, because he describes the problem in that game really well. I especially like this part:

Many MMO players pride themselves on being completionists… They can’t pass up an opportunity to log in and try to accumulate whatever is available at the moment. This mentality is partially what attracts people to MMOs in the first place, but it’s not always compatible with ‘more is better.’ The accumulation has to be reasonably obtainable, else a feeling of hopelessness and burnout can soon follow. I’ve heard some of the biggest cheerleaders within the community complain about the sheer number of events we’ve seen recently. The ‘I can’t even’ is real.

It’s hard to complain about more things to do in your favorite MMO, but time limited events, combined with rewards dangled in front of players, make us feel not only forced into a certain activity, but also rushed through it. And, even if your main MMO isn’t overloading you with events as ESO is, if you bounce around to multiple MMOs like I do, it can be somewhat anxiety-inducing to try to get around to the festivities in all of the games you play, let alone grab all the cosmetics you want, before the season is over.

Games shouldn’t be an obligation. I have a job. They pay me. I shouldn’t feel like I’m paying a game company for the privilege of working a second job in the digital world. I am by no means advocating that games get rid of holiday events, but games like ESO need to be aware of the fact that, while they may bring some players back, they create an exit point for others.

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